We Build and Scale Digital Products That Drive Enterprise Growth
We build digital products and AI-powered search presence. Product strategy, behavioral dynamics, 0-to-1 launches, and Answer Engine Optimization (AEO) that make you the cited authority in ChatGPT, Claude, Perplexity, and Google AI Overviews.
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- 9US patents in machine-inference methods that power AI-driven personalization
- $8B+cumulative measurable value from products Fred Skoler has led
- 33Musers in 18 months on a Fortune 500 customer engagement platform
Latest case study A site with no brand and no backlinks became a primary source Microsoft Copilot reaches for. Read the case study
What DigiSnax does.
Client work is scoped to the problem: fractional product leadership, a focused project, or an ongoing partnership. Every project starts with a discovery conversation.
- Strategic product managementProduct organization evaluation, team restructuring, living roadmaps tied to business KPIs, and agile delivery led by a Certified Scrum Master and Product Owner.
- Digital commerce transformationConversion optimization, customer journey mapping, behavioral analytics, and omnichannel platform strategy for multi-brand architectures.
- Data-driven growth strategyAnalytics platform design, KPI frameworks, experimentation programs, and AI-powered personalization strategy.
- Innovation and emerging technologiesGenerative AI product strategy, AI-assisted rapid prototyping, and 0-to-1 product builds from hypothesis to launch.
- SEO and Answer Engine Optimization (AEO)Structuring sites and content so AI search engines cite them as the authority. The methodology behind the case study above, available as consulting for any industry.
- Real Estate Authority PlatformThe productized version: luxury-styled websites for agents and brokerages, engineered to be the answer when buyers ask AI about a market. See the platform.
The Real Estate Authority Platform.
Buyers now ask ChatGPT, Claude, Perplexity, and Google AI Overviews about neighborhoods and markets before they ever call an agent. The Real Estate Authority Platform is a luxury-styled website system built so the answer engines cite you as the authority in the markets you serve. Now deploying for clients across the United States.
The background behind the work.
DigiSnax was founded in 2019 by Fred Skoler, a product executive with more than 25 years of shipped work and an award-winning game designer and producer across concept design, game direction, and game design. At MGM Interactive he led production across the studio's award-winning slate, including the BAFTA-winning GoldenEye 007. As studio head at Whatif Productions he wrote, directed, and produced GeoCommander Master Training Station for the US Navy, named Best Government Game at I/ITSEC. His work spans children's learning games, AAA console, and US Department of Defense training, along with Global Mind Games titles that reached a 13 million person audience. He is an expert in gamification and behavioral economics, and has keynoted on gamification on multiple occasions.
That craft carried into enterprise product leadership: platforms taken from concept to 33 million users, API ecosystems serving dozens of business units, and cross-functional teams of 60 or more across Product, Design, and Engineering. Along the way Fred earned 9 US patents in machine-inference methods that power AI-driven personalization and behavioral analytics. Across his career, products he has led have generated over $8 billion in cumulative measurable value.
DigiSnax builds with the same hands-on approach today, using generative AI tools and AI-assisted development to prototype, validate, and ship working products rather than slideware.
Success stories.
Six projects, each with the outcome it was hired to produce.
Where the work has landed.
Frequently asked questions.
- Who is Fred Skoler?
- Fred Skoler is the founder and Head of Product at DigiSnax Consulting and an award-winning game designer and producer whose work spans children’s learning, AAA console, and US Department of Defense training. With 25+ years leading digital products, he holds 9 US patents in machine-inference methods that power AI-driven personalization and behavioral analytics. As studio head at Whatif Productions he personally wrote, directed, and produced GeoCommander Master Training Station for the US Navy (Best Government Game at I/ITSEC). Earlier, as Director of Production at MGM Interactive, he led production across the studio’s award-winning slate including the BAFTA-winning GoldenEye 007. Products he has led have generated over $8 billion in cumulative measurable value across SaaS, AI, gaming, retail, and AdTech.
- What does DigiSnax do?
- DigiSnax is a strategic product consultancy founded by Fred Skoler in 2019. The firm helps enterprises build, scale, and optimize digital products across SaaS, AI, gaming, digital commerce, and consumer engagement, and offers the productized Real Estate Authority Platform. The DigiSnax brand also spans children's book publishing, including the A Doodle's Dreams series, and independent product work such as the Flavor Finder web app, the subject of a published case study.
- What is the DigiSnax Real Estate Authority Platform?
- A luxury-styled real estate website system built by DigiSnax for brokerages, agents, and PropTech firms. It provides ongoing Answer Engine Optimization (AEO) and SEO so real estate professionals are cited as the authority when ChatGPT, Claude, Perplexity, and Google AI Overviews answer questions about listings, neighborhoods, and local markets. Now deploying for clients across the United States. Learn more about the platform.
- What is Answer Engine Optimization (AEO)?
- Answer Engine Optimization is the practice of structuring digital content so AI-powered search engines surface and cite that content when answering user questions. Becoming that cited answer takes a specialized content and site architecture, kept current over time. That is the craft DigiSnax has productized.
- What does it cost to work with DigiSnax?
- Consulting work is scoped after a discovery conversation and sized to the problem rather than sold as a standard package. The Real Estate Authority Platform has its own structure, covered on the platform page.
- What does working with DigiSnax look like?
- Every project starts with a discovery conversation about product challenges, organizational context, and growth objectives. From there DigiSnax scopes the work: a product organization assessment, a roadmap build, a 0-to-1 launch, an AEO implementation, or an ongoing partnership.
- How do I get in touch with DigiSnax?
- Email info@digisnax.com or connect via Fred Skoler's LinkedIn. DigiSnax is based in Chicago and serves clients across the United States.
Tell us what you are building.
Send a note about the product, the market, or the problem. We will set up a discovery conversation and go from there.
Start a conversation Explore the Real Estate Authority Platform